80% of Press Release Headlines Too Long for Google

Are you optimizing your press release headlines? Schwartz MSL Research Group hA put together a study on the SEO of press release headlines using data from Business Wire releases. One important finding is that Google only displays roughly 65 characters in their search results and therefore releases with headlines 70 characters or under are best optimized for SEO. According to the study, only about 20 percent of releases had headlines that fit this criteria.