Even with a large team - you can't do it all. Content Marketing takes time and effort. A video takes roughly and hour per minute, white papers, case studies and more require research, writing, re-writing and editing, e-books could take weeks. So which of these should you put at the top of your list and spend time on which can you drop to the bottom. Here are some trends gathered from the web and from experience. If you find you don't have to time - contact Taylor Made Communications - we can create impactful content designed to attract potential customers, add value to your company and brand, and get you back to managing your business.
Create more of ...
1. Videos. Create as many videos as you can. That means more Facebook live videos, Instagram Stories and even simple videos where you overlay text atop images without needing a voice-over. Use your high quality phone video and apps to create quick clips for social or do a full on multi-camera shoot for important promotional video. On Facebook, people watch 8 billion videos a day - double the amount from just 2015. Video has at least 135 percent greater organic reach than photos. Nearly any video you post will outperform other content.2. Still Room for Quality pictures. But don't forget pictures - create and borrow high-quality pictures from your facility, events and customers. Stage photo shoots regularly, take candid pictures of staff doing their things and ask for, and share, customer photos. You want to tell your brand's story and message visually as often as you can and picture is worth a 1000 words.
3. Infographics. People can't help but click on and view infographics and lists. The colorful design attracts attention, and the factoids of information engage readers.
4. Blog posts. When you promote ideas, explain issues and answer your audience's top questions - all with the right keywords for SEO, blog posts will help you gain traction and deliver long-term traffic for years. It is like a cruise ship - takes a while to get it going but once you have, on average, 32 posts - eyeballs will follow.
5. Case studies. Case studies are incredibly powerful. When an actually customer is singing your praises, it becomes a powerful reinforcement of your message to your readers. You are proving, not just telling, how your business can help and how it has helped others. Pro Tip: include a solid mix of hard data and anecdotal evidence and headline making quotes.
You Can Skip These
2. White papers. White papers are often redundant. What can you say that you couldn't better be expressed in a blog, video or news release? If you create a detailed white paper - make it list "Top Five Content Marking Things to Publish" Busy people will understand they don't have to spend a long time getting the main ideas and the rest of the white paper can help expand up on the lists.
3. e-books. "Fill this out for a Free e-Book" For most companies, your content should be 100 percent accessible. If you ask for too much information too soon, you'll lose your audience. Instead, invest in marketing automation to gain that information without the friction.
4. Memes. Memes are fun and easy to make - but hard to do right without offending someone. They can also make it look like you're pandering to the younger generation. Or your audience might not get the reference and feel they don't understand your company. For the risk they present, memes don't offer enough of a gain.
5. Filler content. Don't post something just to post something. Create each piece of content with a goal that aligns with your overall strategy and provides real information.
