Magna reports that for the first time, digital ad revenues have surpassed 50 percent of total ad spending in the US. In 2018 digital spend will reach $106 billion, or 51.5 percent of total ad sales. Paid search, social media, and online video advertising, grew by 18 percent, 38 percent and 27 percent respectively while traditional media channels (TV, print, radio) were all down.
https://marketingland.com/report-digital-now-makes-up-51-of-us-ad-spending-248617
