Blog on my friend! As I tell anyone who will listen - Content is King! Read HubSpot's "2013 State of Inbound Marketing" (Inbound is the content your potential customers search for and find). Here are some eye opening stats:
> 34% of all th...e leads generated in 2013 come from inbound marketing sources
> In 2013, 41% of marketers confirm inbound produces measurable ROI, and a staggering
82% of marketers who blog see positive ROI for their inbound marketing.
> WOW - Traditional advertising and PPC (Pay Per Click) will deliver the least amount of leads this year - just 6%
> Inbound marketers double the average site conversion rate of non-inbound marketers, from 6% to 12% total
> 43% of marketers generated a customer via their blog this
year, though the blog requires roughly 9% of marketers’ time
http://cdn2.hubspot.net/hub/53/file-30889984-pdf/2013_StateofInboundMarketing_FullReport.pdf
> 34% of all th...e leads generated in 2013 come from inbound marketing sources
> In 2013, 41% of marketers confirm inbound produces measurable ROI, and a staggering
82% of marketers who blog see positive ROI for their inbound marketing.
> WOW - Traditional advertising and PPC (Pay Per Click) will deliver the least amount of leads this year - just 6%
> Inbound marketers double the average site conversion rate of non-inbound marketers, from 6% to 12% total
> 43% of marketers generated a customer via their blog this
year, though the blog requires roughly 9% of marketers’ time
http://cdn2.hubspot.net/hub/53/file-30889984-pdf/2013_StateofInboundMarketing_FullReport.pdf
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