Do you struggle to compete on price? Try competing on value instead.

Do you struggle to compete on price? Try competing on value instead.

The concept of value remains rooted in psychology, but the elements of value can make it much less mysterious. The elements can help marketers creatively add value to their brands, products, and services and thereby gain an edge with consumers—the true arbiters of value.

Shoppers crave a compelling story that makes them feel functionally secure and emotionally validated.

Read this Harvard Business Review Article on value: https://hbr.org/2016/09/the-elements-of-value